How To Create A Wikipedia Page For Your Company
In today’s digital world, unorthodox marketing methods are preferred over traditional methods. The evolution of mankind has also developed a keen sense of getting bored. In other words, if something is very entertaining and effective today, tomorrow it might become stale and irrelevant entirely. Not because it has anything wrong with it, but the development of the latest technology and methods can do that. Because of that, non-traditional and unconventional methods come into being. One of them is unorthodox marketing methods and on the top of that sits making a Wikipedia page for a marketing page.
Now let us get this straight right away, Wikipedia’s purpose if far away from anything related to marketing. However, when you look at the nature of online marketing, you can understand why and how people would use Wikipedia for marketing. For one, it is one of the most visited platforms on the internet. Secondly, this organization is well respected in the community and people are almost certain that the information provided on it is legit. That is why, if your wish is to follow this trend and create a Wikipedia profile for your business, then let us get started and understand the intricacies of how to create a Wikipedia page for your company.
Why Does Your Company Need It?
First things first, ask yourself why your company needs it if at all. Because let us get it right off the bat that wiki page creation is a process full of hassle. Therefore, if your need is not dire and you only wish to make your own Wikipedia page for fun then abandon that idea. Not only because the chances of it getting approved are slim, but it would also waste your time, and in some cases, your resources as well. Why resources? Because there are experts who can help you get a Wikipedia page, but if you do not understand the need behind it, all of it would be futile.
Therefore, answer this question before you get started. In most cases, Wikipedia pages for companies are intended for those who are noticeable or noteworthy in any stretch of the matter. If you have tried everything in marketing and want to take it up a notch, then you might benefit from it. Otherwise, you would be wasting your time and energy.
Role Of Wikipedia In Marketing
Now let us get back to the point made earlier. If your wish is to learn how to create a Wikipedia page for my business, then understand what is needed. How do Wikipedia and marketing go together? Well, the not so simple answer is that they do not and yet they do. How so? Because as mentioned earlier, Wikipedia is anything but intended for marketing. It provides information and that is it. It is an encyclopaedia. However, it is not just another encyclopaedia, it is THE encyclopaedia. Because of that, it has become one of the most respected platforms around the globe. People do not only use it for information, but some people are avid editors there.
Now, since Wikipedia holds such an aura in the online world, marketers are allured towards it. Learning how to create a Wikipedia page for your company will not only increase the reputation but also establish credibility around it. Given, that you need to be noteworthy enough.
Examining The Guidelines
As mentioned before, you simply cannot make a page or article for fun. Why is that? Because Wikipedia has strict guidelines and that is how they have maintained their credible reputation for the better part of the past 20 years. Therefore, understand that your company needs to be notable or noteworthy in order to be deemed credible for a page. Moreover, Wikipedia has a strict content creation guideline. Any sign of promotion or opinion will render the process to create a Wikipedia page for your company useless.
Now let us assume that your company is notable and noteworthy enough. However, you do not have much to prove it. How can create a Wikipedia page for your company regardless? Here are some things that you can do:
- Get mentioned by established media outlets
- Get mentioned in a book, guide or marketing journal
- Get mentioned in the online world, including blogs and websites
- Get interviewed by professional journalists
- Mentions of your company in digital and print media
While they may not sound as easy, some of them can be easily achieved. Moreover, keep in mind that you NEED this in order to make your wiki page happen.
Making The Page
Now, let us say that you understand what was mentioned above and now your urge to understand how to create a Wikipedia page for my business has increased, then let us begin. Now, your company is established and has a noticeable profile, both in the online and real world. What do you do now? You simply get started by doing this:
1. Create An Account
Make an account on Wikipedia.com and then verify it through email. Manage and set up your account after that.
2. Become An Editor
This part can take up to weeks because you need to find articles and edit information on them. This way, if your information is credible, then Wikipedia will recognize you as a viable editor.
3. Request A Page
Chances are that your company page already does not exist, so you will have to ask Wikipedia for an article creation in order to further your page creation process.
4. Create Content
Now create content according to the data you have gathered. Make sure you follow the content tone guidelines of Wikipedia and cite sources that you built before.
5. Submit For Approval
After doing that, you will submit your page for approval. In this process, Wikipedia experts would check and verify the information provided. If there are no mishaps, it should take up to 3-4 weeks before a page is approved. However, if there are some irregularities, then you will have to fix them.
6. Ensure Upkeep
After the page is approved and your profile is up, do not rest easy. Keep in mind that Wikipedia is an open forum and anyone can edit the information there. Therefore, to make sure nobody misses it, you will have to ensure its upkeep. Keep your information updated and check it regularly after you are done.