Wikipedia is one of the top results whenever someone puts a query in any search engine. That is because it has become one of the most credible sources of information over the past couple of decades. While it has many labels and monikers, many just think of it as the largest known encyclopaedia in history. While in the online world, it is known as the 15th most visited website around the globe. The domain name of Wikipedia has such SEO dominance that it is the preferred result for many search engines.
Which is why the recent years in marketing has seen it become one of the most profitable and unorthodox marketing tools. While it is not as straightforward as it may seem, there is no denying that Wikipedia plays an important role in the online world. That is why, it is important to understand that Wikipedia does not only increase the legitimacy of a name attached to it, it backs it up by providing vital information. Therefore, if you are on the lookout to make a Wikipedia page for your business or company, then you might be looking for professionals to help you. Nevertheless, let us look at some of the intricacies of page creation first.
Guidelines & Policies
As mentioned above, Wikipedia is the largest known encyclopaedia in history. Therefore, the content you see on it has but one purpose, and that is information. Wikipedia is a credible and big name in the digital world and that is why they have a responsibility to deal with misinformation. Which is why they have strict guidelines and policies in place. Furthermore, hundreds of administrators and experts are always checking and approving information after they confirm it’s credibility.
However, the important thing to understand here is that all of these policies and guidelines are there in the first place to prevent anyone from using Wikipedia for their benefits. While it is contrary to what we said above, indeed, Wikipedia itself does not intentionally allow pages or articles to be used for marketing purposes. That is why they have a strict policy of not allowing any topics but the ones that are notable or noteworthy. Moreover, the same goes for people or entities. Because of these policies, they prevent any opinionated or biased content and that policy is called NPOV aka the neutral point of view policy for Wikipedia content creation.
What Is Wikipedia Content?
Wikipedia content is the text written for the sole purpose of providing information by Wikipedia Content Writer. While Wikipedia does use images, videos and audio in some cases, the primary content is that comprising of text. However, the type of content Wikipedia consists is usually straight-forward and written in the third person. Their policy warrants the content to be in an unbiased and neutral tone and that is the content you will see is written in NPOV. Nevertheless, the creation of this content may prove a hassle for beginners and that is why many look to hire experts.
Should You Use Wikipedia For Marketing?
So far, we have established the image of Wikipedia and the type of content it features. However, the question still stands. Should you use Wikipedia for marketing purposes? Marketers of the modern era are known to find unorthodox and unusual techniques to convey or promote. While Wikipedia itself has nothing to do with marketing, it does end up providing various marketing benefits. One of the top ones is that of SEO. If you are struggling with SEO, then a page on Wikipedia can help you in innumerable ways.
That is because Wikipedia itself is one of the top websites, its domain name has huge effects on SEO. If you make a page on Wikipedia, then the keywords related to your company or brand name will certainly put you above various other types of results in the SERP (search engine page results). That is why many deem it as one of the most profitable tools in online marketing.
Amount Of Work That Goes Into Wikipedia Page Creation
While you may understand that, why experts would charge for their services, it is imperative to understand the type of expertise and amount of work that goes into creating a Wikipedia page. According to Wikipedia Writers, it is important to understand the work hours that experts spend, which is the primary decider of the final cost. Nevertheless, let us look at the basics of a page or article creation on Wikipedia.
1. Becoming An Editor
One of the first things that these experts have to do is become a recognized and legit editor on Wikipedia. Therefore, Wikipedia allows them to make amendments or tweaks.
2. Article Creation
You cannot just hop into your computer and make a Wikipedia page. First, you will have to ask for article creation. That is when these experts put their experience into work and ask for article creation. Because of their credibility on Wikipedia as editors, Wikipedia creates the desired topic within the span of a week.
3. Content Creation & Approval
The primary part that decides the cost is the amount of research that goes into it and content creation. These experts work day and night to gather the data and build resources. After that, they create content and provide citations so there is no trouble in the approval of your page.
How Can You Find An Expert?
Various agencies offer their services, such as Wikipedia Page Editor. Most of these experts have honed their skills with years of practice. However, you should select a few and get in touch with them. Then compare their portfolios and offers. The one you find the best is the one you should go for.
Over To You
You need to keep in mind these things when you go about finding the right type of content creator. This can help you decide the type of experts or agency that is best for you and then you can use your Wikipedia page for your desired purpose.